The Mineral Point Unified School District was honored by the Wisconsin School Public Relations Association (WSPRA) with two awards for its work in school communications during the 2018-19 school year.
#PointerNation has now earned 12 WSPRA Awards since the fall of 2015.
WSPRA showcased the Spectrum Awards at its annual fall conference, this year held in Oshkosh November 6-8 with the theme of “The Art of School Communications.” 47 Districts were honored with awards.
Spectrum Awards honor high-quality public relations efforts produced by, or on behalf of, Wisconsin school districts. There are two levels of awards with Excellence being the highest followed by Merit.
Mineral Point earned two Spectrum Awards, accepted by Communications Director and WSPRA Vice President Joelle Doye:
Award of Excellence
- 2018 Referendum Campaign (graphics by Kristin Mitchell Design)
- 2019 2nd Grade Kindness Video (compiled by Alex Carey and Denise Gorgen)
“Spectrum Award winners exemplify the very best communications work in school districts across the state,” said WSPRA President Christina Brey of the Wisconsin Education Association Council. “The winners demonstrate the value of engaging stakeholders in order to build community support for Wisconsin’s schools.”
WSPRA’s Spectrum Awards are judged by members of other school public relations associations throughout the United States, including from Illinois, North Dakota, Minnesota, Michigan, Iowa, New York, and South Carolina. All entries were judged on a 30-point scale in six areas: goals and objectives, research and planning, execution and evaluation, results, language, and design.
WSPRA is a state affiliate of the National School Public Relations Association (NSPRA). The mission of WSPRA is to expand the capacity of its members to provide effective communication management for the purpose of strengthening educational opportunities for all students.